repaircost per wear
When a repair is worth more than a replacement
A repair does not compete with the price of a new garment — it competes with its cost per wear. The test takes thirty seconds and usually favours repair by a factor of four.
Journal
Brand spotlights, impact explainers, and practical guides for building a more informed wardrobe.
explainerfit
Why you're a medium in one shop and a large in the next
There is no mandatory clothing size standard. Fit models, grading and size inflation explain the rest — and four measurements on your phone solve most of it.
explainerdenim
Denim weight explained: what 12 oz and 16 oz actually mean
The one number on a jeans product page that genuinely predicts durability — plus why selvedge is not a quality claim and what elastane costs you in lifespan.
explainerknitwear
Why knitwear pills, and why pure wool is not the culprit
Pilling needs fibre ends, abrasion and an anchor. Understanding the third one explains why a wool-nylon blend often looks worse after two years than pure lambswool.
explainercare
How to read a care label — and the part of it that isn't required by law
The five care symbols decoded, plus the labelling rule most people have backwards: in the EU the fibre composition is mandatory and the washing instructions are not.
impactmethodology
What does 7 kg CO₂ for a T-shirt actually mean?
What a category-level production estimate represents, which assumptions sit behind it, and why it is not a certified assessment of a specific T-shirt.
comparisonsneakers
Two white sneakers: what the available data can and can't tell us
An illustrative comparison shows what category-level estimates and separate brand ratings can reveal — and what they cannot establish about a specific shoe.
regulationEU
The EU Digital Product Passport is coming — here's what it means for your wardrobe
The EU has created a framework for Digital Product Passports, while textile-specific scope, data fields, and compliance dates are still being developed.
explainerdurability
Cost per wear: the number that actually changes how you shop
A €120 jacket worn 300 times costs €0.40 per wear. A €30 jacket worn 15 times costs €2. The maths is simple — the implications aren't.
brand spotlightdenim
Brand spotlight: Nudie Jeans — what "transparent" actually looks like
A dated editorial review of Nudie Jeans' published transparency and repair information, with clear limits on what category-level estimates can say about a product.
